Why Vitamin C Serums Work
Vitamin C (L-ascorbic acid) is one of the most researched skincare ingredients. It inhibits melanin production, stimulates collagen synthesis, and neutralises free radicals from UV damage. For Pakistani skin exposed to intense sun, this is particularly valuable.
What to Look For
Look for serums with 10-20% L-ascorbic acid at pH 2.5-3.5 for maximum effectiveness. Always store in a dark, cool place and replace if the serum turns orange or brown.
Top Picks Available in Pakistan
The Ordinary Vitamin C Suspension 23% is affordable and effective. TruSkin Vitamin C Serum blends vitamin C with hyaluronic acid and vitamin E. CeraVe Vitamin C Serum is excellent for sensitive skin.
How to Use
Apply 3-4 drops to clean, dry skin every morning before moisturiser and SPF. Start 2-3 times weekly and build to daily use.
