Key Takeaway
Rimmel vs Maybelline concealer, compared on real BigBasket.pk prices, applicators, finish and how each holds up in Karachi humidity — with a winner picked for every under-eye.
Rimmel vs Maybelline is the drugstore concealer decision almost every makeup buyer in Pakistan makes at some point, usually standing in front of a shelf with two similar tubes and a PKR 480 price gap. Both are mass-market brands sold here at accessible prices, both make a well-reviewed under-eye concealer, and both are stocked at BigBasket.pk. But they solve dark circles in genuinely different ways — one with a sponge and a forgiving, pigmented formula, the other with a doe-foot and a lighter, brightening one. This guide compares the two on real prices from our catalog, how each behaves in Karachi and Lahore weather, and which one you should actually buy for your under-eye.
Rimmel vs Maybelline: The Two Concealers Head to Head
The Maybelline Instant Age Rewind Eraser Dark Circle Concealer in 130 at PKR 2,270 is the more famous of the two, and its signature is the applicator: a micro-sponge tip you twist product into and then stipple straight onto the under-eye. That sponge is most of the product. It meters the dose, blends as it deposits, and makes it very hard to over-apply — which is exactly the mistake beginners make with dark circles.
The Rimmel London Wake Me Up Multi Tasker Concealer in 055 Classic Beige at PKR 2,750 takes the other approach. It is a doe-foot wand with a lighter, more luminous formula built to brighten rather than bury. On skin it reads fresher and less cakey, and it doubles as a highlight down the nose or above the brow — the "multi-tasker" name is not marketing filler.
PKR 2,750 versus PKR 2,270. Maybelline is PKR 480 cheaper, which is real but not decisive at this price level. The applicator and the finish decide this, not the rupees. Both sit in our concealer category if you want to see them side by side.
| Rimmel | Maybelline | |
|---|---|---|
| Concealer price | Wake Me Up Multi Tasker 055 — PKR 2,750 | Instant Age Rewind Eraser 130 — PKR 2,270 |
| Applicator | Doe-foot wand — precise, good for spots and highlighting | Twist-up micro-sponge — meters the dose, blends as it applies |
| Finish | Luminous, brightening, sits light under the eye | Satin, more coverage, more forgiving on deep circles |
| Beginner friendly | Needs blending — easy to lay down too much | Very forgiving — the sponge makes over-application difficult |
| Karachi humidity | Lighter formula, less to crease, but needs setting | Heavier — set it with powder or it will crease by afternoon |
| Range at BigBasket.pk | Concealer, multi-stick, primer, mascara, brow wax (PKR 1,448–3,100) | Concealer, four Fit Me foundations, mascara (PKR 1,460–2,450) |
| Best for | Brightening tired eyes, dry skin, multi-use in one tube | Genuine dark circles, oily skin, first-time concealer buyers |
| Value verdict | Worth the extra PKR 480 if you want brightness and versatility | The better pure under-eye concealer, and cheaper |
Prices correct as of July 2026. Cash on Delivery available across Pakistan.
The Case for Maybelline
If your problem is actual dark circles — the genetic, hereditary kind that a lot of Pakistani skin carries regardless of how much you sleep — Instant Age Rewind at PKR 2,270 is the better tool. The formula has more pigment and more slip than Rimmel's, and the sponge stipples it into the thin under-eye skin instead of dragging. For someone in Karachi with oily skin, it also holds better once powdered.
Maybelline's other advantage is the base range around it. The Fit Me Poreless Liquid Foundation in Shade 115 at PKR 2,180, the Fit Me Matte & Poreless Liquid Foundation at PKR 2,240, the Fit Me Matte Liquid Foundation 120 at PKR 2,450 and the Fit Me Face Foundation 18ml in 120 at PKR 1,460 mean you can match your concealer to a foundation from the same shade logic. Rimmel cannot offer you that here. Add the Lash Sensational Sky High mascara at PKR 2,180 and Maybelline is close to a complete face from one brand page.
The honest weaknesses: Instant Age Rewind creases. It is thicker than Rimmel's and if you do not set it with powder it will settle into fine lines by mid-afternoon in Lahore heat. The sponge tip is also a hygiene liability — it touches your face and goes back into the tube, and it degrades over months. And shade matching from a photo is a gamble; the shade priced here is 130, so if your depth sits elsewhere, check before you order.
The Case for Rimmel
Rimmel's Wake Me Up concealer is the better product for a specific and very common situation: your under-eye is not dark, it is dull and tired. At PKR 2,750 it brightens the area with a luminous finish rather than painting over it, and because there is less product on the skin, there is less to crease. On dry or mature skin — an Islamabad winter, say — that matters a great deal.
Rimmel also has the more interesting supporting cast at BigBasket.pk. The Multi-Tasker All Day Grip & Breathable Primer at PKR 2,225 is the sensible partner for the concealer, and the Kind & Free Multi-Stick at PKR 2,610 does cheek and lip in one, which is a genuinely useful thing to have in a handbag. The Multi Tasker Better Than Filters at PKR 3,100 is the priciest Rimmel item we stock, and the Kind & Free Universal Natural Brow Wax at PKR 2,390 and Scandal Eyes Flex Mascara in 001 Black at PKR 1,448 round out the eye makeup side. At PKR 1,448 the Scandal Eyes mascara is the cheapest item either brand sells us.
The weaknesses are just as real. Wake Me Up does not have the coverage to hide serious pigmentation — if your circles are deep, brightening them makes them look grey, not gone. It costs PKR 480 more than the Maybelline. The doe-foot gives you no dose control, so beginners routinely apply three times what they need. And Rimmel's shade range in Pakistan is thinner than Maybelline's; 055 Classic Beige is the shade we are pricing here, which suits light-to-wheatish depth and will not work for everyone.
How to Apply Either One Without Creasing
Most concealer disappointment in Pakistan is technique, not product, and the same four rules rescue both of these tubes. First, moisturise the under-eye and let it absorb for a minute before anything goes on. Concealer applied over a wet eye cream slides into every line you have by lunchtime, and that is true at PKR 2,270 and at PKR 2,750 alike.
Second, use less than you think. With the Maybelline sponge, one twist is both eyes. With the Rimmel doe-foot, three small dots per eye is plenty — the wand encourages you to paint a stripe, and a stripe will crease. Place the product in a small triangle under the inner corner where the darkness actually is, not in a wide arc across the whole socket.
Third, blend by tapping, never dragging. The skin under your eye is the thinnest on your face and dragging it both moves the product into lines and, over years, does you no favours. Tap with a fingertip or a damp sponge until the edges vanish.
Fourth — and this is the one people skip — set it. A light dusting of translucent powder from our powder category over the concealer is the difference between a face that lasts a Karachi workday and one that has creased by 2pm. Press the powder in rather than sweeping it. If you are in an Islamabad winter with dry under-eyes, set only the inner corner and leave the rest alone; over-powdering dry skin ages a face faster than the circles ever did. A primer at PKR 2,225 underneath helps on oily skin, though it is optional on a good moisturiser.
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Which Should You Buy?
Genuine hereditary dark circles → Maybelline. Instant Age Rewind at PKR 2,270 has the pigment to cover them. Rimmel will brighten the area but leave the darkness visible underneath.
Oily skin in Karachi humidity → Maybelline, set with powder. It grips better once locked down. Rimmel's luminous finish plus humidity plus oil is a slide waiting to happen.
Dry or mature skin, Islamabad or Lahore winter → Rimmel. Wake Me Up at PKR 2,750 sits lighter and creases less on dry under-eyes. Instant Age Rewind on dry skin without powder settles into lines fast.
First concealer you have ever bought → Maybelline. The sponge applicator is the best beginner-proofing in the drugstore aisle, and it is PKR 480 cheaper. Buy this one.
You want one tube to do concealer, highlight and touch-ups → Rimmel. The Multi Tasker name is accurate, and paired with the Kind & Free Multi-Stick at PKR 2,610 you have a two-product face for PKR 5,360.
You are building a full base and want everything to match → Maybelline. Concealer at PKR 2,270 plus Fit Me Face Foundation at PKR 1,460 is PKR 3,730 for a complete, coherent base from our foundation range — the cheapest serious face in this comparison.
How to Spot Fakes
Drugstore brands get counterfeited in Pakistan precisely because nobody expects it at this price. For Instant Age Rewind, the tell is the twist mechanism: the genuine one clicks crisply and the sponge is dense and evenly cut, while fakes twist loosely and the sponge is spongy and ragged. Check the batch code is embossed, not stickered.
For Rimmel, look at the "Rimmel London" print on the tube — genuine print is sharp and does not rub off with a thumbnail. Both brands' fakes tend to give themselves away on smell: counterfeits have a strong chemical odour the originals do not. If a seller offers Instant Age Rewind at a quarter of our PKR 2,270, walk away. BigBasket.pk imports directly and every unit is 100% authentic, and with Cash on Delivery you check the tube before you hand over money.
Common Mistakes
The biggest mistake with both is shade logic. Your under-eye concealer should be close to your foundation, not two shades lighter — the "lighten under the eyes" habit leaves a pale ring that photographs badly on wheatish, tan and brown skin. The second is skipping powder. Neither of these concealers survives a Karachi afternoon unset. The third is applying too much: with the Rimmel doe-foot especially, start with half of what you think you need. The fourth is using concealer to fix a skincare problem — if your circles are pigmentation rather than shadow, no PKR 2,750 tube fixes that, and you are better off spending it in eye care.
Frequently Asked Questions
Which is better, Rimmel or Maybelline concealer?+
For genuine dark circles, the Maybelline Instant Age Rewind Eraser at PKR 2,270 wins on coverage and its sponge applicator is far more beginner friendly. For brightening tired or dull under-eyes on dry skin, the Rimmel Wake Me Up Multi Tasker at PKR 2,750 is better.
How much do Rimmel and Maybelline concealers cost in Pakistan?+
At BigBasket.pk the Rimmel London Wake Me Up Multi Tasker Concealer in 055 Classic Beige is PKR 2,750 and the Maybelline Instant Age Rewind Eraser Dark Circle Concealer in 130 is PKR 2,270, a difference of PKR 480. Prices correct as of July 2026.
Which concealer lasts longer in Karachi humidity?+
Maybelline Instant Age Rewind holds up better on oily skin in humid weather, but only if you set it with powder. Unset, both concealers will crease by the afternoon.
Which concealer should a beginner buy?+
Maybelline. The twist-up micro-sponge meters the dose and blends as it deposits, so it is very hard to over-apply, and at PKR 2,270 it is the cheaper of the two.
The Bottom Line
Maybelline wins this on the thing most people are buying a concealer for — covering real dark circles, cheaply, without technique. Rimmel wins the narrower but real case of brightening dull under-eyes on dry skin, and it gives you a more versatile tube. At PKR 2,270 and PKR 2,750 neither is a big risk, and plenty of makeup bags in Lahore and Karachi hold both. Both brands are stocked at BigBasket.pk, 100% authentic and imported directly, with Cash on Delivery nationwide. Compare the full Rimmel range and the rest of our makeup category before you decide.
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Written by
BigBasket Team
Our beauty and skincare experts at BigBasket.pk write evidence-based guides tailored for Pakistan — covering the products, ingredients, and routines that work best for South Asian skin types, Pakistan's climate, and every budget.
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