Face Wash Price in Pakistan: Budget to Premium

Face wash price in Pakistan runs from about PKR 399 for a local everyday foaming cleanser to PKR 7,350 for a full-size dermatologist-grade import like CeraVe, with most genuine buys landing somewhere in between depending on brand origin, active ingredients and bottle size. If you have seen face wash priced anywhere from a Rs. 150 unmarked bottle at a local stall to an Rs. 8,000 counter item and wondered what is actually reasonable, this guide breaks down every real price bracket sold on BigBasket.pk so you know exactly what you are paying for.

We will walk through what pushes the price up, what each bracket actually contains, and how to match a price point to your skin type and budget, plus how to spot an overpriced or fake bottle before you pay for it.

What Determines Face Wash Price in Pakistan

Three things set a face wash's price tag here: where it is made, what is inside it, and how much you are buying. Locally manufactured cleansers such as the Almond Milk & Honey Cleansing Face Wash range keep costs down because there is no import duty, no dollar-linked pricing and no cross-border freight, which is why the whole local line sits at a flat PKR 399 regardless of the skin-type variant you pick. Imported, dermatologist-developed brands like CeraVe are priced in dollars first, then converted at the prevailing PKR rate before customs and distributor margins are added on, which is the single biggest reason an imported cleanser can cost seven to eighteen times more than a local one of similar volume.

Size matters more than most shoppers realise. The same CeraVe Foaming Facial Cleanser costs PKR 2,895 at 87ml, PKR 5,900 at 237ml (down from PKR 7,500), and PKR 7,350 at 473ml (down from PKR 9,350), so the larger bottle is actually cheaper per millilitre even though the sticker price looks bigger. Formulation adds cost too: a plain foaming cleanser is priced lower than one built around a treatment active, because the active ingredient, stability testing and packaging (airless pumps, for example) all cost more to manufacture and import.

Budget Face Wash Price Range (PKR 350 to 600)

This is the bracket most Pakistani shoppers actually search for, and it is well stocked. The Almond Milk & Honey Cleansing Face Wash line is sold in three skin-type variants — for all skin types, for oily skin, and for normal-to-dry skin — and every single one is priced at PKR 399. In the same bracket sits the Peach Punch Cleansing Face Wash for oily skin and the Aloe Vera Cleansing Face Wash for oily skin, both also PKR 399. These are gentle, soap-free, everyday foaming washes built around natural extracts rather than clinical actives, so they are best thought of as a daily-cleanse product, not a treatment for acne or pigmentation.

For a Karachi summer or a Lahore or Islamabad winter where your skin's oil balance swings hard between seasons, having a PKR 399 oily-skin wash and a PKR 399 normal-to-dry wash on rotation is a genuinely practical, affordable routine. The Clean & Clear Essentials Foaming Face Wash, Oil Free, 100ml sits just above this bracket at PKR 599 (down from PKR 899) if you want an imported mass-market name at a similar everyday price.

Mid-Range Foaming Cleansers (PKR 550 to 900)

Step up from the flat-399 local tier and you land on Clean & Clear, an imported but mass-market brand rather than a dermatology-counter one. The Clean & Clear Foaming Face Wash is PKR 550 (down from PKR 595), and the Clean & Clear Essentials Foaming Face Wash, Oil Free, 100ml is PKR 599 (down from PKR 899). Both are built for oily and acne-prone skin: they foam quickly, rinse clean, and are formulated oil-free so they do not leave a residue in humid weather.

This tier is where a lot of buyers overpay without realising it, because Clean & Clear's retail price in local pharmacies can vary widely by store, and the "oil free" and "essentials" naming is often confused. If your goal is simply a reliable, oil-controlling daily wash without paying premium dermatology-brand prices, this bracket is the honest middle ground between the PKR 399 local line and the PKR 2,895-plus CeraVe range.

Premium Dermatologist Cleansers: CeraVe Pricing Explained

CeraVe is the clearest example of premium face wash pricing in Pakistan, and its own range shows exactly why prices climb. The CeraVe Foaming Facial Cleanser comes in three sizes: PKR 2,895 for 87ml, PKR 5,900 for 237ml (was PKR 7,500), and PKR 7,350 for 473ml (was PKR 9,350). It is formulated with three essential ceramides and hyaluronic acid, developed with dermatologists specifically for normal to oily skin, which is a different job to the natural-extract local cleansers above.

For acne-prone skin, the CeraVe Acne Foaming Cream Cleanser, 150ml is PKR 6,000 (down from PKR 7,500) and is built around benzoyl peroxide as its treatment active, so it is priced and formulated as a treatment product rather than a plain daily cleanser. If you prefer a bar format over a bottle, the CeraVe Foaming Facial Cleanser Bar, 128g is PKR 3,150 (down from PKR 4,350), giving the same ceramide-based cleansing in a travel-friendly solid format. Across the whole CeraVe line the price reflects clinical formulation and import cost, not marketing alone, which is worth knowing before you assume "expensive" automatically means "better for you."

Matching Price to Your Skin Type and Budget

Price should follow your skin's actual need, not the other way around. If you have normal to combination skin and just want a clean daily wash, the PKR 399 Almond Milk & Honey Cleansing Face Wash (for all skin types) does that job without overspending. If you deal with genuine oiliness or breakouts in Karachi's humidity, the PKR 399 Aloe Vera Cleansing Face Wash for oily skin or the PKR 550 to 599 Clean & Clear range give you oil-control foaming at a moderate price before you need to reach for a treatment-grade product.

Reach for CeraVe only when you have a specific reason to: genuinely sensitive or barrier-compromised skin that needs ceramides and hyaluronic acid, diagnosed acne that responds to benzoyl peroxide, or a dermatologist recommendation you are trying to follow exactly. Paying PKR 2,895 and up for a cleanser your skin does not actually need is the most common overspend we see, while paying PKR 399 for a wash when you have active, inflamed acne under-treats the problem. Match the ingredient to the concern first, and let the price follow from that decision rather than choosing a price bracket and hoping it fits.

Avoiding Overpriced or Fake Face Wash in Pakistan

Counterfeit and repackaged skincare is a real risk in Pakistan's open markets, and imported dermatology brands like CeraVe are among the most commonly counterfeited internationally because their retail price makes fakes profitable. A tub or tube priced far below the brackets above, sold loose without a sealed box, or missing a batch code and expiry date, is a reliable warning sign regardless of how convincing the label looks. Even local brands get repackaged with old stock, so a flat PKR 399 price is not a guarantee of freshness if you are buying from an unverified stall.

The safer approach is buying from a retailer that lists real, verifiable prices against real product pages, and that offers Cash on Delivery so you only pay once the sealed product is in your hands. BigBasket.pk lists every face wash in this guide, from the PKR 399 local range through the full CeraVe line, with Cash on Delivery nationwide across Karachi, Lahore, Islamabad and beyond, so you can check the price, confirm the product, and pay on arrival rather than trusting a market stall on faith. Browse the full range on the skin care category page.

Common Mistakes

• Assuming a higher price automatically means a better cleanser for your specific skin type
• Buying loose, unsealed bottles from local stalls just because they look cheaper than the PKR 399 range
• Using a treatment cleanser like CeraVe's benzoyl peroxide wash as a plain daily wash when skin isn't actually acne-prone
• Comparing CeraVe sticker prices across sizes without working out the per-ml cost (87ml vs 473ml)
• Confusing Clean & Clear's 'Foaming' and 'Essentials Oil Free' variants and assuming they cost the same
• Ignoring batch codes and expiry dates on imported cleansers sold below the usual price bracket

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Products Featured in This Article

100% authentic — Cash on Delivery across Pakistan

Almond Milk & Honey

Almond Milk & Honey CLEANSING FACE WASH (FOR ALL SKIN TYPES)

PKR 399

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ALOE

Aloe Vera Cleansing Face Wash (for Oily Skin)

PKR 399

VIEW PRODUCT

Clean

Clean & Clear Essentials Foaming Face Wash, Oil Free, 100ml

PKR 599

VIEW PRODUCT

CeraVe

CeraVe Foaming Facial Cleanser – 87ml

PKR 2,895

VIEW PRODUCT

CeraVe

CeraVe Acne Foaming Cream Cleanser – 150ml

PKR 6,000

VIEW PRODUCT

CeraVe

CeraVe Foaming Facial Cleanser Bar – 128G

PKR 3,150

VIEW PRODUCT

The Short Version

Face wash price in Pakistan spans PKR 399 for local everyday cleansers like Almond Milk & Honey to PKR 7,350 for full-size imported CeraVe, with Clean & Clear sitting in between at PKR 550 to 599. Match the price to your actual skin need, buy sealed and verified, and browse the full range in the skin care category.