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Dramatically curled yet pampered lashes that last all day long Ð thatÕs what the two new 24ever mascaras are capable of! The nourishing texture with hemp, almond and jojoba oil as well as vitamin E covers the lashes in a deep black that lasts 24 hours. The volume can be built up gradually depending on the desired effect and is available in two versions: the 24ever BOLD volume mascara with a plastic-elastomer brush for extreme volume or the 24ever DEFINED volume mascara with a fiber brush for a defined voluminous look Ð the choice is yours!