Contents
Introduction
In the crowded world of skincare, The Ordinary has emerged as a beacon of innovation and transparency. Founded in 2013 under the parent company Deciem, The Ordinary was born out of a desire to disrupt the traditional beauty industry by offering high-quality, effective skincare products at accessible prices. The brand’s mission revolves around simplifying the complexities of skincare while delivering scientifically-backed formulations. In just under a decade, it has garnered a loyal following while amassing awards for its commitment to quality and ethics.
Founding Story and Vision
The brand was co-founded by Brandon Truaxe, a visionary who aimed to democratize skincare. The Ordinary’s vision is built upon making skincare understandable and effective through science. Its ethos centers around minimalism, providing consumers with the essential ingredients they need without the frills often associated with luxury skincare brands.
Milestones That Shaped The Ordinary
- Launch of the line: In August 2016, The Ordinary introduced its groundbreaking line of serums and treatments, setting new standards in the industry.
- Award Recognition: The brand has received several accolades, including the Allure Best of Beauty awards, signifying its recognition in quality and consumer satisfaction.
- Global Expansion: What began as a small line quickly expanded worldwide, captivating skincare aficionados across continents.
- Sustainability Initiatives: The Ordinary’s commitment to sustainability is evident through its eco-friendly packaging and extensive cruelty-free practices.
Unique Selling Points
- Innovative Formulas: The Ordinary combines interesting textures with effective ingredients, including hyaluronic acid, retinoids, and niacinamide, ensuring visible results.
- Sustainability Practices: The brand prioritizes environmental ethics with recyclable packaging and formulates products without unnecessary fillers.
- Customer-First Values: They promote transparency about product ingredients and processes, maintaining an open line of communication with customers.
- Notable Awards: Renowned for quality, The Ordinary has remained a staple in beauty awards, standing out in a saturated market.
The Ordinary’s Best Products
1. Niacinamide 10% + Zinc 1%
Product Introduction
This serum is a game-changer for anyone looking to manage oiliness and blemishes.
Key Features
- High concentration of Niacinamide for skin clarity.
- Zinc acts to balance sebum production.
Benefits
- Reduces the appearance of blemishes.
- Smoother skin texture and decreased oiliness.
Pros and Cons
- Pros: Non-comedogenic, affordable, effective for acne-prone skin.
- Cons: May cause irritation for sensitive skin; the texture may feel sticky upon application.
Usage Instructions
Apply a few drops to the face, ideally before any moisturizers or oils. Best used twice daily.
Target Audience Suitability
Ideal for oily and acne-prone skin types; less suitable for sensitive skin.
Comparison
Compared to similar products like Paula’s Choice 10% Niacinamide Booster, The Ordinary offers a higher concentration at a lower price point.
2. Hyaluronic Acid 2% + B5
Product Introduction
A hydration powerhouse, this serum helps maintain moisture levels in your skin.
Key Features
- Multi-molecular approach to hydration for lasting effects.
- Infusion of Vitamin B5 to enhance surface hydration.
Benefits
- Plumps the skin while providing a dewy finish.
- Reduces the appearance of fine lines and dry patches.
Pros and Cons
- Pros: Lightweight, synergistic formulation, suitable for all skin types.
- Cons: May not provide sufficient hydration for extremely dry skin; requires regular application for best results.
Usage Instructions
Apply a few drops to the face after cleansing, ideally morning and night. Follow with a moisturizer to seal in hydration.
Target Audience Suitability
Suitable for all skin types, particularly beneficial for dehydrated skin.
Comparison
Compared to Neutrogena Hydro Boost Water Gel, The Ordinary’s formulation is more concentrated and offers direct benefits with an effective ingredient profile.
3. Retinol 0.5% in Squalane
Product Introduction
This potent oil combines the anti-aging benefits of retinol with the moisturizing effects of squalane.
Key Features
- A 0.5% retinol formulation for effective skin renewal.
- Squalane provides hydration and promotes skin barrier health.
Benefits
- Reduces the appearance of fine lines and enhances skin texture.
- Fights signs of aging for a more youthful appearance.
Pros and Cons
- Pros: Lightweight and moisturizing, easy to layer with other products.
- Cons: May cause initial irritation; not suitable for pregnant or breastfeeding individuals.
Usage Instructions
Use a few drops at night, before heavy creams. Start with a few times a week to build tolerance.
Target Audience Suitability
Best for those with mature or aging skin seeking anti-aging benefits.
Comparison
Unlike many retinol creams on the market, such as Olay Regenerist Retinol 24, The Ordinary’s formulation is more straightforward and purer in its composition.
Conclusion
The Ordinary is more than just a brand; it’s a movement towards transparency and simplicity in skincare. By prioritizing science and ethical practices, it has become a trusted name among consumers. The products discussed here encapsulate the brand’s mission and deliver effectiveness at an accessible price point.
FAQs
1. Are The Ordinary products suitable for sensitive skin?
Some products like the Niacinamide 10% + Zinc may irritate sensitive skin. Always patch test before full application.
2. What is the best way to layer The Ordinary products?
Start with water-based serums (like Hyaluronic Acid), then move to oil-based products (like Retinol), followed by creams.
3. Do The Ordinary products contain artificial fragrances?
Generally, The Ordinary avoids artificial fragrances, focusing on the efficacy of core ingredients.
4. Is The Ordinary cruelty-free?
Yes, The Ordinary is a cruelty-free brand and does not test on animals.
5. How long until I see results from using The Ordinary products?
Most users notice results within 2-4 weeks, but this can vary depending on the specific product and individual skin types.
6. Can I use multiple products from The Ordinary at the same time?
Yes, but it’s advisable to layer them correctly and not mix potentially irritating ingredients (like retinol and vitamin C).
7. What skin types would benefit from Niacinamide?
Niacinamide is beneficial for oily, combination, and acne-prone skin due to its oil-regulating properties.
8. Does The Ordinary offer vegan products?
Many of The Ordinary’s products are vegan, but check specific product details for confirmation.
9. Can I use The Ordinary retinol during the day?
Retinol is best used at night due to increased sun sensitivity after application.
10. How should I store The Ordinary products?
Store in a cool, dark place to prolong shelf life, especially products sensitive to light and heat.
11. Are The Ordinary products labeled organic?
While some individual ingredients are organic, the brand as a whole does not carry an organic certification.
12. Can pregnant women use The Ordinary retinol?
No, retinol is not recommended during pregnancy due to potential risks.
13. How often should I use The Ordinary’s exfoliating products?
Begin with 1-2 times weekly then increase frequency as tolerated.
14. What ingredients should I avoid using with The Ordinary’s products?
Avoid combining strong acids like AHAs/BHAs with retinols, as they may cause irritation.
15. Does The Ordinary have a customer loyalty program?
Currently, The Ordinary does not have a formal loyalty program, but they often engage in promotions and offer discounts.
For the most current updates on product launches and other offerings, visit The Ordinary’s official website. Embrace the revolution in skincare with formulations that celebrate simplicity and science!
